CASE 01 · INSTAGRAM · 10 DAYS IN
AI founder.
Followers used to be 80% of all views. Now half of the views come from people who do not follow the account yet.
×6.3
more unique viewers
30-day windows before and after · Instagram Insights
Unique viewers1,723→10,779×6.3
Views23,056→39,545+72%
Views from non-followers19.6%→51.1%×2.6
Reels share of views11.2%→37.8%×3.4
Interactions571→868+52%
New followers65→81+25%